Your customers want to see data, but not a database. It is absolutely essential that the customer is presented with a straightforward interface, elegantly wrapped with your own business identity. Depending on the way you decide to allow your customers to interact with the system, (on each individual workstation that you set up), Retail Genius® provides your customers the ability to:

1. View a kiosk type presentation of specific sales items
2. Perform criteria-based searches at the workstation
3. Wander your showroom with a wireless (RF) barcode scanner to select items

You have the ability to set up each workstation to allow your customers to:

1. Access all info for a single item (Single Group Mode)
2. Access all info for multiple items (Multiple Group Mode)

If your customer is accessing data for multiple items, they can review their selections in a slide show format (with VCR style controls), eliminate items from or add additional items to the items being considered, and (if you allow) the customer can print a data sheet with a high resolution photo for selected items. On each screen, your customer is presented with the data they will need to make a buying selection, including pricing for up to 40 variants of the item or related items. Your customers will love it, and they will buy with confidence that they have thoroughly investigated the product.

Behind the scenes, you will also be collecting data to help you analyze trends (which items buyers are looking at; which items buyers are ignoring), to help you more effectively modify your merchandising and advertising strategies and to clearly identify items that are improperly merchandized or are simply wasting showroom space. You can analyze your trend data over any date range, and even by selected types of customers, if you want.

Retail Genius® even includes built-in barcode label printing functionality, to allow you to easily tag your items. (more)